New partnership with Reservation.Tools, a booking tool for restaurants

Restaurant Foundation has launched a new partnership with Reservation.tools company which owns a Reservation and Customer Relation Management Tool. Our team believe that the first step to the digitalization of the restaurant industry is to start implementing digital solutions related to the most common business activities. Managing restaurant reservations and customer relationship represent one of them. They are the base of every successful restaurant operations. If these activities are not digitalized, then the business could loose some of its potential. The digital solutions give opportunities not only to manage in a smarter way the present activities, but allow perform new operations which are impossible without using digital tools. The main advantages of using such systems are:

- Save time

- Reduce errors

- Reduce no-showa

- Offer a higher service quality standards

- Possibility to analyze the effectiveness of current operations using a data base and statistics

- Manage in a more effective way the customer relationship at all levels

A lot of venues consider that they don’t need digital solutions to manage reservations, but this is why they can’t imagine all the missed opportunities for their business and how they can optimize their activities in order to have higher revenue, profit and increase customer satisfaction.

Reservation.Tools is an outstanding solution for restaurants, bars and hotel lobby bars. It includes all the necessary functionalities to effectively manage reservations and customer relationship.

The system represents an online app accessible from any location with internet access through smartphone, tablet and computer. It can be easily integrated with:

• Restaurant website
• Restaurant facebook page
• External booking platforms

The online app is a hub which gather all reservation coming from the different channels. The interface is user friendly and very intuitive. The user can customize the reservation agenda in choosing through three main views in order to work in an easier and smoother way.

The main booking functionalities include:

• Visual Table Layout in a Floor Plan
• Scheduler
• Module for customer accommodation and quick reservation search and browsing
• Waiting List
• Notifications sent to staff members

Reservation.Tools is not only a booking system for restaurants, but it is an useful tool to manage your customer relationship. There are different functionalities which are allowing to create a customer data base with all the data regarding customer reservation history, contacts, ratings etc. Also, there are 3 notification channels (email, chat and sms) to communicate with customers during the reservation process reducing, this way, no-shows, increasing brand awareness and customer loyalty. The rating option is very useful to identify how reliable is the customer. In addition, there is the possibility to add comments to an already closed reservation to register some specific preferences or circumstances, which helps to offer a better customer experience in the future to the same client.

The main customer relationship management functionalities include:

• Customer Database
• Customer rating
• E-mail, sms & chat notifications sent to customers
• Synchronize contacts to mobile devices

Another advantage of Reservation.Tools platform is the dashboard with statistics option. It allows you to analyze your operations and gather useful insights which can help you enhance your business activities.

For instance, the dashboard shows you a comparison between the daily number of reservations or the share of reservations made through different channels as phone, website, Facebook page etc. You can easily check which are your strong days during the week or what are your customers‘ preferred channels to make reservations. These are only some of the parameters shown on the dashboard which represents one of the most useful options for the restaurant owners.

The main functionalities which allow you to optimize your business activities are:

• All your venues, managed from a single location
• Dashboard and statistics
• Sms campaigns

In order to choose the right digital solution for your venue, you need first to test the platform to see if it answers to your business needs and expectations. Reservation.Tools gives a free one month trial to test all available functionalities. You can check it and subscribe for free here.